Dude Shopping is an editorial site dedicated to getting the word out there about the newest and coolest products to all dudes alike. In six short week, we completed brand identity, web design, UI/UX and web development. With over 10,000 products at launch, all hand picked by Arms & Anchors, we successfully tackled this behemoth of a project. Dude Shopping is expected to track at about 12.5 Million clicks a month within the first year. With new and niche products being curated weekly for the site, Dude Shopping is expected to compete at the highest tier of men’s editorial websites.